Atlan · Media
Media company achieves 4x active-metadata coverage with Atlan
4x metadata coverage · lineage from source to dashboard in one view
At a glance
Key metrics
4x
active-metadata coverage
80%
coverage on critical assets
35%
reduction in "where's this from?" questions
Challenge
The situation
Content metadata lived across dozens of production, rights, and distribution systems. Analysts spent more time finding data than analyzing it.
Approach
How we delivered
- 01 Deployed Atlan as the active-metadata layer.
- 02 Instrumented end-to-end lineage from source systems through dbt into Tableau.
- 03 Rolled out a "data product" operating model with glossary + ownership.
Architecture
Solution architecture
Atlan as catalog + lineage. Collectors on Snowflake, dbt, Tableau, Airflow. Glossary terms mapped to data products. Slack integration for in-flow discovery.
Architecture diagram placeholder
Data flow across source systems, platform, governance, and activation layers.
Outcomes
Measured results
- 4x metadata coverage after 6 months.
- Discovery time for analysts reduced 35%.
- 80% of critical assets certified as data products.
Technology
Tech stack
Metadata
- Atlan
Integrations
- Snowflake
- dbt
- Tableau
- Airflow
- Slack
“Atlan turned our catalog from a museum into a marketplace.”
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