Google Cloud · Retail

Retail analytics platform doubles model velocity with BigQuery + Vertex AI

2x model deployment velocity · MLOps on BigQuery + Vertex AI

ClientRetail analytics SaaS platform serving 400+ brands
Duration7 months
Industry Retail & CPG →

At a glance

Key metrics

2x
model deployment velocity
30%
inference-cost reduction
400+
brands on shared platform

Challenge

The situation

Model deployment required hand-tuning per customer. Inference costs ballooned with customer growth. ML engineers spent most of their time firefighting.

Approach

How we delivered

  1. 01 Rebuilt the ML platform on BigQuery + Vertex AI with repeatable training pipelines.
  2. 02 Adopted Vertex AI Model Registry + Endpoints with auto-scaling.
  3. 03 Standardized feature engineering via BigQuery ML.

Architecture

Solution architecture

BigQuery as feature store and training data warehouse. Vertex AI Pipelines for repeatable training. Vertex AI Endpoints for serving. Looker for customer-facing analytics.

Architecture diagram placeholder Data flow across source systems, platform, governance, and activation layers.

Outcomes

Measured results

  • 2x faster model deployment.
  • 30% inference-cost reduction.
  • New-customer onboarding reduced from weeks to days.

Technology

Tech stack

Platform

  • Google BigQuery
  • Vertex AI Pipelines
  • Vertex AI Endpoints
  • BigQuery ML

Analytics

  • Looker

“Our engineers finally build platforms, not one-off deployments.”

— VP Engineering

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