Informatica · Retail & CPG
Informatica IDMC multidomain MDM across 32 markets for a global CPG
92% match rate · $65M working-capital release
At a glance
Key metrics
92%
golden-record match rate
$65M
working-capital release
32
markets unified
Challenge
The situation
Duplicate customer and product records across 32 country organizations broke promotion settlements and blocked global brand analytics.
Approach
How we delivered
- 01 Deployed IDMC MDM across customer, product, supplier in sequence.
- 02 Rolled out market-by-market with pre-built mappings for SAP and Salesforce sources.
- 03 Ran "fix-at-source" in parallel to keep golden records clean over time.
Architecture
Solution architecture
See the full CPG case for architectural detail — this page summarizes the Informatica-specific delivery pattern.
Architecture diagram placeholder
Data flow across source systems, platform, governance, and activation layers.
Outcomes
Measured results
- 92% match rate across customer.
- $65M working-capital release.
- 41% reduction in pricing leakage.
Technology
Tech stack
MDM
- Informatica IDMC MDM
- Customer 360
- Product 360
- Supplier 360
DQ & integration
- Informatica Cloud Data Quality
- Informatica CAI
- Informatica CDI
Reference
- Informatica Reference 360
“Multidomain MDM stopped being a theory and started being a revenue lever.”
Related
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