Stibo Systems · Automotive
Automotive parts brand accelerates SKU onboarding 2.5x with Stibo STEP
2.5x faster SKU onboarding · multidomain MDM + PIM with syndication
At a glance
Key metrics
2.5x
faster new-SKU onboarding
40+
downstream channels syndicated
1.2M
SKUs under governance
Challenge
The situation
New product data lived in engineering, marketing, and distribution systems. Channel partners received inconsistent feeds. Returns due to bad data ran into the millions.
Approach
How we delivered
- 01 Deployed Stibo STEP across product and supplier domains.
- 02 Authored a brand-wide data model with named stewards per attribute domain.
- 03 Built syndication flows to 40+ channel partners with differentiated packages.
Architecture
Solution architecture
Stibo STEP as system of reference for product and supplier. Integration hub to SAP S/4HANA, engineering PLM, and digital-channel feeds. Syndication via Stibo Channel Experiences.
Architecture diagram placeholder
Data flow across source systems, platform, governance, and activation layers.
Outcomes
Measured results
- 2.5x faster SKU onboarding.
- Returns attributed to bad product data reduced 48%.
- 40+ channels now on differentiated, governed feeds.
Technology
Tech stack
MDM/PIM
- Stibo STEP
- Stibo Channel Experiences
Integration
- Event-driven hub
- REST APIs
Source systems
- SAP S/4HANA
- Engineering PLM
“Our channel partners finally get data they can sell off.”
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